Chase Sapphire: Creating a Millenial Cult Brand

Analysis of Chase Sapphire

Agenda for analysis

Visual of perks offered

CV offered by Sapphire cards

Strategies for new customers

Michael B. Jordan Sapphire ad

Customer retention strategies

Types of credit card users

Card churner comic

Competing provider gameplan

Sapphire current state

Sapphire future state

Wrap-Up / Thank You

References

In-depth group case study of the Chase Sapphire line of personal credit cards. Analysis studied the value offered to holders of the cards and the methods JP Morgan Chase used to acquire new customers and retain existing ones. An analysis was then made of the various different types of credit card users and their typical habits. Presentation then transitioned into making suggestions for how competitors might wrestle away some of Sapphire's market share before concluding on the current state of the brand and its desired future state.